An outrageously stylish, wickedly funny novel of fashion in the digital age, The Knockoff is the story of Imogen Tate, editor in chief of Glossy magazine, who finds her twentysomething former assistant Eve Morton plotting to knock Imogen off her pedestal, take over her job, and reduce the magazine, famous for its lavish 768-page September issue, into an app.
When Imogen returns to work at Glossy after six months away, she can barely recognize her own magazine. Eve, fresh out of Harvard Business School, has fired “the gray hairs,” put the managing editor in a supply closet, stopped using the landlines, and hired a bevy of manicured and questionably attired underlings who text and tweet their way through meetings. Imogen, darling of the fashion world, may have Alexander Wang and Diane von Furstenberg on speed dial, but she can’t tell Facebook from Foursquare and once got her iPhone stuck in Japanese for two days. Under Eve’s reign, Glossy is rapidly becoming a digital sweatshop—hackathons rage all night, girls who sleep get fired, and “fun” means mandatory, company-wide coordinated dances to Beyoncé. Wildly out of her depth, Imogen faces a choice—pack up her Smythson notebooks and quit, or channel her inner geek and take on Eve to save both the magazine and her career. A glittering, uproarious, sharply drawn story filled with thinly veiled fashion personalities, The Knockoff is an insider’s look at the ever-changing world of fashion and a fabulous romp for our Internet-addicted age.
If not for my book group, I probably would never have considered this book. The Knockoff checks a lot of boxes for topics I usually avoid: the fashion world, corporate life, women being catty, descriptions of what people are wearing, focus on millennials… Still, in the spirit of being a good book group-ie, I plunged right in. Surprise! I ended up having a lot more fun with this book than I could possibly have imagined.
The story is fairly straightforward: Imogen Tate has been the editor-in-chief of Glossy for years, connected with all the top names in the fashion world, guaranteed a front-row seat at Fashion Week, and considered one of the biggest names in the world of fashion media. But after a six-month medical leave, she returns to work to find that nothing is as she left it. Her former assistant Eve is now basically running out the show, throwing out the physical magazine in favorite of an app whose raison d’etre is their BUY IT NOW tagline on every single item in every single photo shoot. Suddenly, Glossy is Glossy.com, staffed by interchangeable millennial 20-somethings who are all looking for their breakthrough into tech gold.
Imogen is immediately out of her depth, helpless with anything related to technology, and being made to feel like a dinosaur. (Literally. Eve has a toy dinosaur on her desk with “Imogen” printed on the side.) But Imogen isn’t without allies and resources, and she sets out to become relevant, going from hopelessly inept twitterer to Instagram idol practically in the blink of an eye.
What I liked:
The characters and the dialogue are bubbly fun. The writing is snappy and witty, moving quickly from scene to scene. The story is mostly told from Imogen’s point-of-view, but we get occasional sections narrated by Eve or by Imogen’s new assistant Ashley, and their voices are distinct and finely honed.
Imogen is a strong lead character, and I loved seeing a woman at the helm of a business, with all the respect and acclaim she deserves. It’s also rewarding to see a powerful businesswoman with a home life. She works hard, but she’s also got a great, supportive husband, and is a devoted mom to two young children. The other thing that’s great about Imogen is that she’s NICE. She’s not the cookie cutter mean boss, the woman who has to be a bitch to get ahead. Imogen believes in treating people kindly and with respect, no matter their role, and it pays off for her tremendously, both in terms of actual results and in the good will generated.
I can’t say that I “liked” Eve — but I think the authors did a great job with her character. She’s completely insufferable, but she’s supposed to be. As written, Eve is simply an awful person, shouting “GO GO GO” at her staff, forcing them to attend spin classes with her and admire her every move, and ready to fire people at a moment’s notice for really no reason at all. She’s abrasive and totally oblivious to the horrible impression she makes on fashion world movers and shakers — she’s all about her Harvard MBA, and can’t see beyond her adorable selfies for more than a moment. So while I despised Eve, kudos to the authors for creating such a thoroughly unlikable character!
Side characters are quite well-drawn as well, from the anxious, eager-to-please young women who follow Eve’s every move, dreaming of their own big breakthroughs, to the supermodels who are Imogen’s friends and the tech gurus whom Imogen finds surprisingly agreeable, each has interesting quirks and personalities. I got a big kick out of Imogen’s nanny Tilly, who becomes Imogen’s emergency social media advisor, teaching her how to hashtag like a boss.
What I didn’t like so much:
Certain parts of the premise just didn’t ring true for me. Imogen is 42 years old. 42! That’s not ancient! There’s no way that a 42-year-old should have to have her assistants print her emails before she reads them. She may not have rocked social media previously, but I simply found it incredible that a woman in business, in her early 40s, would be that incapable of using and understanding technology.
Imogen is out on medical leave for six months, and returns to find her business completely revamped — and no one let her know ahead of time? Is it realistic that over the course of half a year a well-established magazine would completely throw out its business model and turn itself into an app? Didn’t feel that way to me.
The focus on Eve’s wedding toward the end creates the climactic moments of the story, but honestly, the wedding shenanigans seemed overblown to me and beyond the point of credulity. It’s hard to believe that the wedding would have created that level of buzz or attracted the who’s-who of attendees — although Eve’s wedding plans, from choosing only size 2 bridesmaids to dictating guests’ outfits, are kind of hilarious in their awfulness. As the madness piles up, it goes beyond funny to overdone… but yeah, not entirely unfunny either.
Okay, and I have to point out — back in the Glossy office, where is HR in all this? Don’t Imogen and Eve have bosses? How can Eve be managing the staff and the company the way she does for so many months with no intervention? I call poppycock. It’s just not realistic for this size corporation to have absolutely no oversight in place. I was more than a little horrified to read about Eve’s management practices (if you can even call it that). The company should have been swimming in lawsuits.
A note on the narration:
Katherine Kellgren is a terrific narrator. She gives Imogen a posh London accent, then switches gears to portray Eve’s mean girl American drawl and Ashley’s millennial-speak. I often find narrators distracting when they over-do their versions of the opposite gender, but in this case, the narrator’s male voices were well-done without sounding fake.
The voice for Eve was strident and shouty — but that’s Eve. We’re supposed to be that irritated by her.
Wrapping it all up:
The Knockoff was an unexpectedly fun listen. It’s definitely not my usual subject matter, but the mix of humor and personalities really worked. Yes, I had quibbles about the plot, but this is meant to be entertainment, not a true study of the state of corporate America. Imogen’s personal journey is a hoot to witness, and I couldn’t help but cheer for her (while gleefully waiting for Eve’s downfall). The ending is wickedly satisfying, and there’s really never a dull moment. It’s not a particularly deep read, but The Knockoff sure is enjoyable.
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The details:
Title: The Knockoff
Author: Lucy Sykes & Jo Piazza
Narrator: Katherine Kellgren
Publisher: Doubleday
Publication date: May 19, 2015
Length (print): 352 pages
Length (audiobook): 12 hours, 10 minutes
Genre: Contemporary fiction
Source: Library
Bookshelf Fantasies 
Sounds like a very interesting read. LOL. I agree at 42, the emails need not be printed. But you never can tell……
It’s a lot of fun — but yeah, the email thing definitely made me skeptical.
😄